Apr 22, 2014

SME Advice - Marketing Automation [Inforgraphic]

There are numerous marketing services for small businesses.  As a small business owner, I've always been hesitant to engage in them because 1) they are expensive, 2) I typically didn't feel we had the resources and capabilities to fully benefit from them, 3) it was difficult to measure the ROI, and 4) they are expensive.  With that said, I do feel strongly about the need to outsource to professionals in areas there they are better equipped and experienced at performing certain critical tasks, and marketing is definitely one of those tasks.  How do you find the best service?

This article by Ayaz Nanji in MarketingPros.com does a nice job of breaking down a few of the best marketing automation services by the size of your organization.  The details are below.  If you are considering a service like this, this may help validate your decision.

Apr 21, 2014

Bitcoin: The Emperor's New Clothes?

For whatever reason, I've been seeing a great deal of news recently about Bitcoin, or digital currently.  Confused about Bitcoin?  Yeah, me too, so I decided to conduct a little investigation.  Below are some of the interesting resources and facts I found providing (for the most part) easy to understand details of this digital currency.  I'm still leery of the idea and the concept ... mostly because I don't completely understand how this will be a secure way of transacting business ... but I am nonetheless very interested in where it's heading.  If you'd like to learn more, check out the information below, and feel free to share if you find it useful.

Apr 17, 2014

30 Things To Start Doing Today

Found a great inspirational list at LifeBuzz.com.  Check out the description and the list below.

Marc and Angel are the authors of 1000 Little Things Happy Successful People Do Differently. Here’s their amazing list of 30 things to start doing for yourself. If you enjoy this, be sure to visit their website for more inspirational advice and tips for life.

Apr 7, 2014

Censorship Will Kill Our Colleges

College was a great time.

Like most college graduates, I didn't just walk away from university with an education, I left with an unbelievably deep and meaningful view of the world, influenced greatly by my schoolmates and educators, that I would never have received otherwise.

Which is why I found disturbing the recent news that state legislators withdrew much-needed funding from two South Carolina public universities for assigning "gay-themed" texts to freshman.  Read about it here.

While I understand the point of view that "public" institutions, such as state-funded universities, should consider the opinions of the tax-payers who fund it, I am miffed by the lack of courage demonstrated by our legislators.  Clearly, this move is a power grab by zealots numbering in the minority, and allowing the few to have such influence over the many begs the more frightening question ... what's next?

Apr 3, 2014

Steve Jobs 7 Rules of Success

On this Friday, I am revisiting an old blog post that has been in the queue since the passing of Steve Jobs in 2011.  When Jobs passed, the internet was abuzz with the deep and significant impact he made on our lives, from computing to movies to how we communicate today.  He was inspirational to me, and his "7 Rules of Success" have long been a list I look to regularly.  The rules are listed below, and while I had originally lifted the list from an article in Entrepreneur by Carmine Gallo with the expectation to craft my own article around it, that clearly never happened.  So, in the interest of time (although no longer urgency), I hope you find inspiration in this great article below.  Happy Friday, and cheers!